Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Susan Storey, a Partner at KCI Philanthropy and Suzanne Duncan, a Professor at Ryerson University.

The Topic: Philanthropic Naming and Sponsorship Naming Rights

SOME OF WHAT YOU WILL HEAR:

• Commensurate-ness. Yes, we’ve made a new word, now it’s legit.

• The importance of securing donor commitment to your mission before you start talking about naming

• Naming term expectations aka the “forever plaque”

• Policy and naming agreement tips

• And much more!

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EPISODE 35 PANELISTS

Susan Storey

Partner
KCI Philanthropy
Toronto, Ontario

Suzanne Duncan

Professor
Ryerson University
Toronto, Ontario

SHOW NOTES