Episode 43: The Fundraising Narrative: Telling Our Story
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We were joined by Ian MacQuillin, Director of international fundraising think tank Rogare; Paula Attfield, President of Stephen Thomas; and Scott Decksheimer, Senior Counsel and Co-founder of ViTreo Group Inc.
The Topic: The Fundraising Narrative: Telling Our Story
SOME OF WHAT YOU WILL HEAR:
Fundraising has a perception problem and we’ve been trying to fight it with facts. But it’s not working. Why?
The prevailing ideology behind arguments fundraisers must defend against are “volunteerist” (ie. Charities should be small and local; shouldn’t pay fundraisers; and all money raised should go towards the mission)
Instead of combating this ideology, we must create our own narrative that is by contrast “professionalist”
We need to talk about our calling and chosen profession and be able to easily articulate our pride and belief with conviction, without resorting to being defensive in the face of volunteerist arguments
Now that we’ve determined how to tell our story, what do we do next?
All this and and so much more!
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EPISODE 43 PANELISTS
Ian MacQuillin
Director
Rogare
London, United Kingdom
Paula Attfield
President
Stephen Thomas Ltd.
Toronto, Ontario
Scott Decksheimer
Senior Counsel & Co-founder
ViTreo Group Inc.
Calgary, Alberta