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ViTreo
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Our Research Services

Successful fundraising begins with accurate, timely, and relevant information. Prospect research identifies, analyzes, and recommends avenues of financial support so that the fundraising goals of a non-profit organization can be realized. It is a technique used by fundraisers, development teams, and non-profit organizations to learn more about their donors and prospective donors – their personal backgrounds, giving histories, wealth indicators, and philanthropic motivations – and to evaluate a prospect’s ability to give (capacity) and warmth (affinity) toward an organization.

The role of research is essential at each stage of the development process: identification, discovery, cultivation, solicitation, and stewardship. Our expert research team provides affordable, concise, and actionable information that can identify and prioritize prospects. Our research efficiently directs the efforts of fundraisers by providing support to data-driven decisions and informing solicitation and marketing strategies.

Our services include:

  • Prospect research profiles - learn more about our ViTreo prospect research here!

  • Prospect pipeline development

  • Identification of campaign funding sources

  • Identification of grant sources

  • Grant writing

  • Analysis of existing donors to identify those with the capacity to elevate their giving

  • Competitive reviews/Environmental Scans

  • Development of prospect management plans and processes

  • Vetting of board and volunteer prospects

  • In-depth wealth analysis

  • Identification of corporate prospects for marketing sponsorships and event underwriting

  • Research training and workshops

  • Supplemental research work during busy times

  • Temporary support during staff absences

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Our Research Lead

 
 

Ken Kempcke, MA, MLIS

Ken Kempcke has over 25 years experience as a prospect researcher, grant writer, donor relations specialist, database administrator, journalist, editor, and academic librarian. He has played a significant role in successful fundraising campaigns across Western Canada and the United States. 

Ken holds a Master of Library and Information Science Degree from Indiana University, a Master of Arts in American Studies from Purdue University and a B.A. History Degree from Eastern Illinois University. Ken is a long-standing member of the Association of Professional Researchers for Advancement.

 

Check Out Our Free Research Papers Below

Non-profit Leadership Development in Canada
Non-profit Leadership Development in Canada

Non-profit Leadership Development in Canada

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Vincent DuckworthApril 15, 2025Comment
College Alumni and Student Recruitment
College Alumni and Student Recruitment

College Alumni and Student Recruitment

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ViTreo AdminMarch 11, 2025Comment
Keys to Hosting Successful Fundraising Events
Keys to Hosting Successful Fundraising Events

Keys to Hosting Successful Fundraising Events

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ViTreo AdminFebruary 12, 2025Comment
The Phenomena of Rage Giving
The Phenomena of Rage Giving

The Phenomena of Rage Giving

Read More
Vincent DuckworthOctober 17, 2024Comment
Declining Religious Affiliation in North America:  Implications for Philanthropy and Non-Profits
Declining Religious Affiliation in North America: Implications for Philanthropy and Non-Profits

Declining Religious Affiliation in North America: Implications for Philanthropy and Non-Profits

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Vincent DuckworthApril 30, 2024Comment
Alumni Engagement and Philanthropy at Colleges and Polytechnics
Alumni Engagement and Philanthropy at Colleges and Polytechnics

Alumni Engagement and Philanthropy at Colleges and Polytechnics

Read More
Vincent DuckworthFebruary 21, 2024Research, Alumni engagement, philanthropy, colleges, polytechnics, Advancement and alumni relations, Alumni relationsComment
Non-Profit Journalism in Canada
Non-Profit Journalism in Canada

Non-Profit Journalism in Canada

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Vincent DuckworthOctober 18, 2023Comment
Potlatch and the Future of Philanthropy
Potlatch and the Future of Philanthropy

Potlatch and the Future of Philanthropy

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Vincent DuckworthAugust 30, 2023Comment
Community-Centric vs. Donor-Centric Fundraising
Community-Centric vs. Donor-Centric Fundraising

Community-Centric vs. Donor-Centric Fundraising

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Vincent DuckworthJuly 10, 2023Comment
Indigenous Building Names at Canadian Post-Secondary Institutions
Indigenous Building Names at Canadian Post-Secondary Institutions

 Indigenous Building Names at Canadian Post-Secondary Institutions

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Vincent DuckworthJune 12, 2023Comment
Current Issues in Canadian Museums and the Non-Profit Sector
Current Issues in Canadian Museums and the Non-Profit Sector

Current Issues in Canadian Museums and the Non-Profit Sector

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Vincent DuckworthJanuary 30, 2023Comment
Calgary Tech Companies and Philanthropy
Calgary Tech Companies and Philanthropy

Calgary Tech Companies and Philanthropy

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Vincent DuckworthDecember 14, 2022Comment
A Current Look at CSR and Corporate Philanthropy
A Current Look at CSR and Corporate Philanthropy

A Current Look at CSR and Corporate Philanthropy

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Vincent DuckworthDecember 14, 2022Comment
Intergenerational Transfer of Wealth: Implications for Philanthropy
Intergenerational Transfer of Wealth: Implications for Philanthropy

Intergenerational Transfer of Wealth: Implications for Philanthropy

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Vincent DuckworthDecember 14, 2022Comment
Recent Developments in Social Justice Giving
Recent Developments in Social Justice Giving

Recent Developments in Social Justice Giving

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Vincent DuckworthDecember 14, 2022Social Justice, non-profit sectorComment
Social Enterprise as a Non-Profit Fundraising Approach
Social Enterprise as a Non-Profit Fundraising Approach

Social Enterprise as a Non-Profit Fundraising Approach

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Vincent DuckworthDecember 14, 2022Comment
Current Challenges in Non-Profit Volunteer Recruitment
Current Challenges in Non-Profit Volunteer Recruitment

Current Challenges in Non-Profit Volunteer Recruitment

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Vincent DuckworthDecember 5, 2022Comment
Women’s Support Organizations and Current Fundraising Conditions
Women’s Support Organizations and Current Fundraising Conditions

Women’s Support Organizations and Current Fundraising Conditions

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Vincent DuckworthDecember 5, 2022women's support organizations, non-profit sectorComment
Fundraising Lotteries in Canada
Fundraising Lotteries in Canada

Fundraising Lotteries In Canada

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Vincent DuckworthDecember 1, 2022Comment
Recession, Recovery and the Non-Profit Sector
Recession, Recovery and the Non-Profit Sector

Recession, Recovery and the Non-Profit Sector

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Vincent DuckworthNovember 30, 2022Comment

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ViTreo Group Inc.
301 14 St NW #200, Calgary, AB T2N 2A1,
Calgary, AB,
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403-210-3157 info@vitreogroup.ca
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