Episode 16: Millennials...We’re Just People, Too!
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In this episode, we spoke with Daniel Lombardi, Relationship Manager at Benevity; Lauren McMurray, Director of Marketing and Communications at Alchemy Communications; and Siobhan Doherty, Development Advisor in the Faculty of Arts at the University of Calgary. Our topic was: Millennials and those who follow them are (or soon will be) be the largest giving demographic. What needs to change to better appeal to these donors?
SOME OF WHAT YOU WILL HEAR:
Conversations about whether the charitable sector out of touch with millennials
How the millennials generation is different (and the same) as other generations
Authenticity and connection: the way to the millennial donor's heart
Why engaging millennials first as advocates and activists is the key to engaging them as donors and volunteers
What are the social issues and charitable causes where millennials are making their gifts
Please let us know your thoughts below and, if you like what you heard, please share!
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EPISODE 16 PANELISTS
Daniel Lombardi
Relationship Manager
Benevity
Calgary, Alberta
Lauren McMurray
Director of Marketing and Communications
Alchemy Communications
Calgary, Alberta
Siobhan Doherty
Development Advisor in the Faculty of Arts
University of Calgary
Calgary, Alberta