Episode 17: Sponsorship is a Dirty Word...or is it?
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In this episode, we spoke with Brent Barootes, President and CEO of the Partnership Group; Dale Boniface, Principal and Founder of Give Canada Fundraising Corporation and Spectrum Marketing Corporation; and Rachel Hutchisson, Vice President, Corporate Citizenship & Philanthropy at Blackbaud. Our topic was: Where does sponsorship fit in the nonprofit sector? Is it underused or overplayed?
SOME OF WHAT YOU WILL HEAR:
A definition of sponsorship
Beyond sponsorship: innovative approaches to corporate funding
What corporate sponsors really want from their nonprofit partnerships
Please let us know your thoughts below and, if you like what you heard, please share!
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EPISODE 17 PANELISTS
Brent Barootes
President and CEO
Partnership Group
Calgary, Alberta
Dale Boniface
Principal and Founder
Give Canada / Spectrum Marketing Corporation
Vancouver, British Columbia
Rachel Hutchisson
Vice President, Corporate Citizenship & Philanthropy
Blackbaud
Charleston, South Carolina