Episode 17: Sponsorship is a Dirty Word...or is it?

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Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Brent Barootes, President and CEO of the Partnership Group; Dale Boniface, Principal and Founder of Give Canada Fundraising Corporation and Spectrum Marketing Corporation; and Rachel Hutchisson, Vice President, Corporate Citizenship & Philanthropy at Blackbaud. Our topic was: Where does sponsorship fit in the nonprofit sector? Is it underused or overplayed? 

SOME OF WHAT YOU WILL HEAR:

  • A definition of sponsorship

  • Beyond sponsorship: innovative approaches to corporate funding

  • What corporate sponsors really want from their nonprofit partnerships

Please let us know your thoughts below and, if you like what you heard, please share!

EPISODE 17 PANELISTS

Brent Barootes

President and CEO
Partnership Group
Calgary, Alberta

Dale Boniface

Principal and Founder
Give Canada / Spectrum Marketing Corporation
Vancouver, British Columbia

Rachel Hutchisson

Vice President, Corporate Citizenship & Philanthropy
Blackbaud
Charleston, South Carolina